Labor Day 2013 Issue In This Issue:
Chiropractors Targeted for Scam Recently we have noticed that a website company has been calling chiropractors and implying that they are somehow connected with Now You Know. Several NYK subscribers have called asking if our people would use such heavy handed tactics to generate sales. The company whose representatives have been calling DCs is ChiroMatrix, a subsidiary of iMatrix. This company is NOT a chiropractic company, and in fact, sells to a number of groups including Acupuncture, Dental, Optometry, Veterinary, and Chiropractic. Below is a letter sent by a concerned NYK subscriber who was approached by a representative of ChiroMatrix and falsely led the chiropractor to believe he was part of Now You Know. The chiropractor was so upset he wrote about his experience and asked that we spread the word to help prevent other chiropractors from being taken advantage of.
Dr. Bob Braile, CEO of Now You Know, commented, "I am a chiropractor, we are a chiropractic company. We will never do anything to jeopardize or mislead fellow DCs. It has always saddened me when chiropractors are taken advantage of by companies from outside our profession who claim to know more about marketing chiropractic then those of us who have been doing it for decades." There are several things that NYK recommends to avoid falling victim to this recent scam. They are:
If you have any further questions, please either call us or visit our website at www.nowyouknow.net. Our services and content are created by chiropractors for chiropractors to help your practice grow. We know what works, and what is just sales people's hype. Philosophy on the Farm Just 2 Weeks Away September 14, 2013 - Featuring Drs. Cordero & Schiffman Mark your calendar for September 14, 2013, 6 PM, for Philosophy on the Farm. It's almost time for this once-a-year special event, held outside in the open air, where some of our profession's greats share their love and understanding for chiropractic. Click here for printable flyer for Philosophy on the Farm This year two dynamic leaders, Dr. Ed Cordero and Dr. Rob Schiffman, will inspire and enlighten with their passion and love for chiropractic. Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic on January 1, 2013. He is passionate about inspiring, motivating, and leading future chiropractors to a better understanding of the principles of chiropractic so they can make a positive impact in the communities they will serve around the world. Dr. Rob Schiffman runs the largest chiropractic practice in the history of our profession having seen nearly 4000 visits per week AS A SOLO PRACTITIONER ! Additionally, Dr. Schiffman is the founder of "Reach The World Chiropractic", a seminar and coaching program that has mentored some of the largest, most successful practices in the world. Since this is an outdoor event, there are several things to remember.
For a complete list of what you should bring, and how you should be prepared, please visit the website for this event at www.philosophyonthefarm.com.
CNS
YouTube® Video
Review YouTube® videos have quickly become one of the most effective and dramatic ways to educate patients in your office about chiropractic. With Now You Know's CNS 2.0, you can switch between playing YouTube® videos or articles from the archive on your website to better educate your patients. To help you select videos for your CNS player, we thought it would be helpful to review videos each month and provide a recommended list. All the videos presented here are available in your CNS Picker located in your NYK Central control area. The picker allows you to simply click on a "+" sign to add a video to your list.
If you know of YouTube® videos that you would like us to review and consider recommending, please email the the URL to bbraile@nowyouknow.net. The Good, the Bad, and the Subluxated! - AKA - Chiropractic in the News
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Now You Know Internet Educational Services We Are Chiropractors! We know what it takes to run a successful practice. We did not start as a technology company that decided to sell websites to chiropractors. We are chiropractors who developed the technology to help chiropractors better spread the message of chiropractic. From our innovative Adjustable Websites, to our in-office Chiropractic News Service, to our Real-News Email Newsletters, all of the services of Now You Know have been developed and tested by chiropractors, - for chiropractors. NO CONTRACTS! You simply subscribe to our service and pay monthly. We have to continually earn your business.
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